Friday, 16 October 2015

IAB head: ‘we messed up’ in escalating Internet advertising technology

http://ift.tt/1Kdj8xQ In a blog post, Scott Cunningham, the senior vice president of technology at the Interactive Advertising Bureau (IAB), confessed to driving the state of Internet ads to near collapse. Saying that the rampant proliferation of Flash and similar technologies has "steamrolled the users, depleted their devices, and tried their patience", the vice president has…

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